CLI (Calling Line Identification) – How Caller ID Works in VoIP
CLI (Calling Line Identification) is more than caller ID—it’s your digital handshake. In VoIP, CLI lets businesses display their number and name, ensuring customers trust who’s calling. It protects against wasted time, boosts professionalism, and helps SMEs look established, even when working remotely. Think of it as your shop sign on every call.