On-page SEO remains a fundamental practice for accounting websites aiming to rank in organic search. The blog outlines essential components such as optimized meta titles, meta descriptions, header tags, image alt attributes, and URL structures. These elements help search engines understand what each page is about and how it should rank for specific queries. For example, a page titled “Tax Preparation Services in Austin” should include that keyword in the H1, meta description, and within the content body. Additionally, including schema markup—such as service type, reviews, and pricing—enhances how listings appear in search engine results pages (SERPs). This can lead to higher click-through rates due to richer snippets. The blog stresses that on-page SEO should be complemented with compelling and relevant content so that users stay longer and interact with the site. Properly implemented on-page SEO ensures each webpage serves both the user and the algorithm.