Artificial intelligence in digital marketing
Digital marketing is undergoing a revolution thanks to artificial intelligence (AI), which makes data-driven decisions, customized customer experiences, and automated campaigns possible. AI helps target the right audience with pertinent content by analyzing user behavior and forecasting trends. It makes marketing more effective and efficient by powering chatbots, email marketing, SEO, and ad optimization. Businesses can use AI to increase engagement, increase return on investment, and maintain their competitiveness in the quickly changing digital market.