A merger is the process where two entities combine to form a new business entity
Mergers Versus Acquisitions Investment banking transaction involves two distinct types of deals each with unique strategic intent, which requires customized advisory services. A merger is the process where two entities combine to form a new business entity, commonly to achieve synergy, increase market share, or to obtain strategic objectives. To make the mergers a success, valuation, negotiation, and planning of integration commonly accompany the process.