The Role of Primary Research in Market Entry Decisions
This article explains why primary research is essential when planning to enter a new market. It highlights how relying solely on secondary data can create blind spots and shows how first-hand insights gathered directly from customers, partners, and stakeholders provide a more accurate understanding of real demand, pricing tolerance, and competitive dynamics. The post outlines key primary research methods that support effective market entry decisions, including interviews, surveys, and observational studies, and discusses the risks of moving forward without structured validation. By grounding expansion strategies in direct evidence rather than assumptions, businesses can reduce uncertainty and make more informed, confident strategic decisions.