How High-Performing Websites Personalize User Journeys in 2026
Personalization is no longer a nice-to-have. By 2026, people expect websites to feel useful and friendly right away. When we say High-Performing Websites, we mean sites that learn from each visitor and respond in helpful ways. A High-Performing Websites approach turns a cold page into a short, useful conversation — one that guides the visitor and makes their task easier.