The Consequences of Purchasing Negative Reviews on Trustpilot
Bad Trustpilot reviews can in fact be a treasure trove for companies who want to get better. They focus attention where attention is deserved, and in doing so signal that the company doesn’t take its customers or growth lightly. And, they give a company credibility with potential customers since the reviews provide some authenticity to a business’s image and show that it’s not just the business owner trying to sell you something. Negative feedback also offers the opportunity for businesses to engage with dissatisfied customers and resolve unhappy customers’ problems. By addressing this criticism with thoughtful responses and solutions, companies can not just fix their reputation but can create an advocate out of an unhappy customer.