Generative Engine Optimization: The Upgrade You Can’t Ignore
As the era of search expands beyond traditional SEO practices, a new concept is appearing—Generative Engine Optimization (GEO). With the help of AI-based search interfaces such as Perplexity Labs, Google’s SGE, and ContentLab AI becoming popular information sources, businesses must review how they plan content. GEO emphasizes improving the site’s discoverability and connection within generative AI replies—not only search engine rankings.