What is On-Page SEO and How Internal Linking Boosts SEO Through Better Site Structure
What is on-page SEO and why does internal linking matter? Internal linking refers to connecting related pages within your website, guiding both users and search engines. On-page SEO uses internal links to distribute authority, enhance crawlability, and keep users engaged. A well-structured link hierarchy helps Google understand your site’s layout and prioritize important content. It also improves user experience by offering helpful pathways to additional information. In 2025, internal linking is a crucial part of SEO strategy, especially for large content-driven websites. Effective internal linking not only aids navigation but also strengthens your site’s overall SEO performance and search engine visibility.