What is the role of keywords in WordPress SEO?

Keywords are important in WordPress SEO because they enable search engines to comprehend the content of your site and relate it to suitable user searches. By using keywords that your audience will most likely search for in a strategic manner, you enhance your ability to rank higher in search engine rankings. In WordPress, keywords must be naturally placed in page titles, headings, meta descriptions, URLs, image alt text, and in body content. With plugins such as Yoast SEO or All in One SEO, WordPress users can optimize their content by examining keyword usage, density, and location. It\'s essential to target both main and secondary keywords and not keyword stuff, which can negatively affect rankings. Effective keyword research enables you to know what your audience is searching for and enables you to produce content that meets their needs, thus enhancing visibility, traffic, and user interaction on your WordPress website.