Morphe
In the world of beauty, few brands have experienced the meteoric rise—and dramatic turns—like Morphe. What began as a small operation selling makeup brushes at trade shows quickly evolved into a social media-fueled juggernaut, adored by influencers, makeup artists, and Gen Z beauty lovers alike. With bold palettes, affordable pricing, and strategic collaborations, Morphe carved out a significant niche in the cosmetics industry. However, the brand\'s journey has also been marked by controversy, market shifts, and reinvention. Today, Morphe remains a major player in the beauty game, albeit in a very different landscape than it first dominated.