The Indian tourism industry is seeing a major shift in 2025, with leisure and adventure tour franchises gaining immense popularity. Travelers today are looking for more than just sightseeing—they crave experiences. This has opened doors for adventure and leisure travel brands to flourish through the franchise model. Adventure tourism, in particular, is booming. Franchises like Indiahikes, Thrillophilia, and Adventure Nation offer trekking, paragliding, rafting, and wildlife safaris, catering to thrill-seekers across age groups. These franchises are expanding into Tier 2 and Tier 3 cities, making adventure accessible to a wider audience. On the leisure side, wellness retreats, luxury staycations, and spiritual tourism are dominating. Brands focusing on Ayurvedic retreats, yoga camps, or even religious tours like Chardham Yatra packages are becoming highly sought-after. Technology is also reshaping this space. Franchises are offering real-time itinerary planning, virtual reality previews, and app-based customer engagement. This makes operations smoother and more appealing to digitally savvy travelers. Sustainability is another big trend. Eco-conscious travel brands are gaining favor, with franchises promoting low-impact tourism and community engagement becoming more common. In 2025, entrepreneurs looking to tap into the evolving travel sector should consider leisure and adventure franchises. They not only offer strong ROI but also align with changing consumer preferences.