Asset management focuses on acquiring and managing client money to facilitate investment and return requirements. Like any other industry, the asset management industry is undergoing a transition. In the process, asset managers invest in new technologies and sustainable measures to address ever-evolving client demands and keep them in line with regulatory requirements. Key Characteristics of the Asset Management Industry Diverse Portfolio Management Asset management entities are responsible for delivering portfolios for a diversified client base, which includes the administration of; Equities: These investors usually lean towards equity markets. Fixed Income: This unit generally focuses on fixed-income investments. Real Estate and Infrastructure: This involves investments in Real estate and Infrastructure. Alternative Investments: These are alternative investments. The solutions offered are customized to cater to the risk profile, target investments, and conditions of the client\'s market. Focus on ESG (Environmental, Social, and Governance) Due to the investors\' interest in responsible investments, ESG is now integrated into the investment strategy of most companies. According to a study, stronger ESG practices lead to better company performance in the long term, making them an appealing investment choice. Firms are being encouraged to disclose information on ESG metrics Worldwide, and regulations are being implemented to achieve that. Adoption of AI and Automation The use of AI and ML has changed the practice of operations in fund management : Besides tracking trends, using AI and machine learning models to make predictions can also assist in improving investment decisions. Investing in immense datasets to identify investment possibilities. Enhancing operational efficiency, a good number of regular activities, including portfolio rebalancing, compliance checks, and reporting matters to customers, are automated.