Eight themes that could dominate iPX 2025
Owen Hancock, RVP Marketing impact.com EMEA, takes a look at some of the partnership hot topics that are likely to frame and shape the company’s annual industry leadership event. impact.com’s iPX London event offers a great chance for the partnership world to come together, share the latest news and collaborate on furthering the industry’s progress. Now in its fourth year, it’s great that iPX has become a key event on the industry’s annual calendar, but in the fast-paced world of digital marketing, it’s not always easy to guess the trends that will shape the conference. Nevertheless, that’s exactly what we’re going to try and do, so here are the eight topics that we believe will define iPX this year…