10 Roles & Responsibilities of Business Continuity Manager

Effective stakeholder engagement is a vital aspect of a Business Continuity Manager’s responsibilities. From senior leadership to frontline teams, every part of the organization must be aligned in resilience planning. BCMs often face the challenge of securing buy-in from executives who may underestimate the value of preparedness. To overcome this, they present risk data, impact scenarios, and cost-benefit analyses to highlight the business case for continuity investment. They also maintain open communication with vendors and third-party service providers to ensure external dependencies are accounted for in recovery plans. Regular engagement builds trust and promotes a culture of readiness. When stakeholders understand the benefits of continuity planning—not just in loss prevention but in maintaining customer trust—they are more likely to participate actively. This collaboration is key to building a resilient ecosystem that can weather both internal and external shocks.